Tuesday, October 27, 2015

Talking points for the Ad


  • Semper Fidelis=loyalty/honor 
  • 168th Anniversary=tradition/belonging
  • Posture=Action
  • Guns=Violence
  • background smoke= war and violence
  • eagle on the marine pendant=power/dominance
  • drums= drums serve to unite soldiers when marching which therefore symbolizes in this context the unity of being part of the marine corps
  • smoke= ironically the smoke symbolizes blindness which can be viewed as depicting the aforementioned persuasive tools as ways of deceit which promotes blindness to what war really means

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