1.) Camel Crush
-Color: Blue=water=life (life contrasts the public's belief of cigarettes causing death)
Diction="Bold"/"Same burst of freshness"=fresh=energetic
2.) Blu Cigs
Visually attractive person= (contrast to the public image of smokers looking unattractive)
Name of the Company=Blu=mental serenity
Effect of the color(s) used= Blue= calming of the mind= direct parallel to what the company wants you to relate to smoking their product
3.) American Spirit
Color: Green=nature=life (the nature aspect of this ad attempts to contrast the destructive impact cigarettes have on one's health)
Soil=Nature=life
Diction="Organic"/"Natural tobacco"=
Name of the Company= "American Spirit"=history=
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