Advertisements in this day and age are neglected and thought of as unsuccessful in drawing in a potential buyer. Their blunt way of advertising their product allows for the viewer to easily see past the persuasive attempts made in order to entice the consumer. An advertisement is a thing that either draws or repels one from buying a product and the latter statements are what allow for subliminal advertising to work. The persuasive techniques used in modern times have changed to persuading one's subconscious in order to entice buyers. In order to uncover and expose subliminal advertising, one must simply observe and understand that the obvious symbolism in advertisements is meant to entice one to buy the advertisers product rather than the same product from a different producer. The nature of the advertisements being obvious allows for the subconscious to quickly recognize and comprehend their persuasive intents. By comprehending and recognizing their persuasive intents, the subconscious then feels comfortable with the product which then makes the consumer more likely to buy their product over competitors. This form of persuasion is known as Neurological Linguistic Programming. Through the usage of symbolism advertisements from cigarette companies deceitfully alter one's subconscious in order to persuade the audience member to buy the product.
The Camel Crush advertisement's symbolism is used in order to persuade the viewer to relate the feeling of peace, serenity, and life to their product. Its background is a form of symbolism by depicting a soothing blue color in order to give the viewer the feeling of serenity and peace. The latter also serves as a way to depict to the viewer a cause and effect. The advertisement depicts that if the viewer buys their product the cigarette will consequentially give them a feeling of serenity and peace. The water also serves as a form of symbolism. The water represents life and therefore, contrasts the commonly known correlation of cigarettes and death. By contrasting the commonly known image of death, the advertiser persuades the audience into viewing their product as a healthier alternative to their addiction. The latter also could serve as a way to entice those who are not yet hooked on smoking cigarettes by being depicted as previously mentioned, a healthier alternative. The symbolism involved in this advertisement is easily noticed and therefore, allows one's subconscious to recognize and familiarize itself with the product. By persuading the viewers subconscious to familiarize itself with the product the viewer is, therefore, more likely to choose the cigarette being advertised rather than a cigarette pack from a different company.
The Blu Cigarette advertisement uses symbolism in order to subliminally persuade one's subconscious to relate their cigarette to a feeling of elegance and prestige. The commonalities in this advertisement include a private jet in the background, a beautiful woman, and diction implying prestige. The setting being the interior of a private jet affects one by enticing the viewer to correlate the product to a feeling of wealth and superiority. The beautiful woman acts as a technique of the advertiser in catching the viewer's attention. She carries herself as a wealthy person and happens to be wearing a fur coat. The fur coat then acts similar to the private jet by symbolizing wealth and prestige. Lastly, the advertiser uses words such as "premier" and "redefined" to subliminally imply that by buying and smoking their product you will be redefined as a superior person in comparison to someone who does not own and smoke Blu cigarettes. Overall these symbols serve as a means to not only familiarize the viewers subconscious to the product but also to connect the two visualizations of wealth and prestige. In doing so the viewer is more inclined to purchase the advertiser's product over a competitors in which they have not been familiarized.
The American Spirit advertisement uses symbolism in order to subliminally persuade one's subconscious to relate their product to the feeling of being in touch with nature. The reason the advertiser chose nature as an idea to relate their product to is that nature fits in perfect harmony with life. In our modern times, we relate nature automatically to life and energy simply due to its definition. Symbols such as a Native American smoking a peace pipe and soil at the base of the cigarette packs act similarly in deceiving the viewers subconscious. The Native American serves not only as a metaphor for nature but also as a means to depict that history involved in tobacco. By connecting the idea of nature and history with the Native American the advertiser successfully attaches the intended image in the viewers subconscious. Lastly, the soil serves as another way of symbolically referencing nature. Due to the latter, the viewer is subliminally persuaded to correlate nature to their product and consequentially recognizes their product as a natural thing to purchase and smoke. Even though labels on the package claim that the product is still as harmful as any other cigarette the symbols that are intended to grab the viewers attention are successful in doing so and, therefore, render the fine print irrelevant in the viewers subconscious.
Neurological Linguistic Programming is a very popular form of persuasion in advertising. Through its use of symbolism even the most observant audience member can be persuaded. The symbolisms simplicity allows the advertiser a means to familiarize the viewer with the product rather than force the viewer to leave the house and purchase the product immediately. It is a slow process but quite effective due to the way in which we process information. The common ideas that were depicted by the cigarette advertisements were serenity, elegance, and nature. Each of the latter ideas all have one commonality; they all well sought after. By depicting ideas that many viewers seek in a product they appeal to the audience and their needs and therefore, successfully plant an image of their product in the minds of the audience.
The Camel Crush advertisement's symbolism is used in order to persuade the viewer to relate the feeling of peace, serenity, and life to their product. Its background is a form of symbolism by depicting a soothing blue color in order to give the viewer the feeling of serenity and peace. The latter also serves as a way to depict to the viewer a cause and effect. The advertisement depicts that if the viewer buys their product the cigarette will consequentially give them a feeling of serenity and peace. The water also serves as a form of symbolism. The water represents life and therefore, contrasts the commonly known correlation of cigarettes and death. By contrasting the commonly known image of death, the advertiser persuades the audience into viewing their product as a healthier alternative to their addiction. The latter also could serve as a way to entice those who are not yet hooked on smoking cigarettes by being depicted as previously mentioned, a healthier alternative. The symbolism involved in this advertisement is easily noticed and therefore, allows one's subconscious to recognize and familiarize itself with the product. By persuading the viewers subconscious to familiarize itself with the product the viewer is, therefore, more likely to choose the cigarette being advertised rather than a cigarette pack from a different company.
The Blu Cigarette advertisement uses symbolism in order to subliminally persuade one's subconscious to relate their cigarette to a feeling of elegance and prestige. The commonalities in this advertisement include a private jet in the background, a beautiful woman, and diction implying prestige. The setting being the interior of a private jet affects one by enticing the viewer to correlate the product to a feeling of wealth and superiority. The beautiful woman acts as a technique of the advertiser in catching the viewer's attention. She carries herself as a wealthy person and happens to be wearing a fur coat. The fur coat then acts similar to the private jet by symbolizing wealth and prestige. Lastly, the advertiser uses words such as "premier" and "redefined" to subliminally imply that by buying and smoking their product you will be redefined as a superior person in comparison to someone who does not own and smoke Blu cigarettes. Overall these symbols serve as a means to not only familiarize the viewers subconscious to the product but also to connect the two visualizations of wealth and prestige. In doing so the viewer is more inclined to purchase the advertiser's product over a competitors in which they have not been familiarized.
The American Spirit advertisement uses symbolism in order to subliminally persuade one's subconscious to relate their product to the feeling of being in touch with nature. The reason the advertiser chose nature as an idea to relate their product to is that nature fits in perfect harmony with life. In our modern times, we relate nature automatically to life and energy simply due to its definition. Symbols such as a Native American smoking a peace pipe and soil at the base of the cigarette packs act similarly in deceiving the viewers subconscious. The Native American serves not only as a metaphor for nature but also as a means to depict that history involved in tobacco. By connecting the idea of nature and history with the Native American the advertiser successfully attaches the intended image in the viewers subconscious. Lastly, the soil serves as another way of symbolically referencing nature. Due to the latter, the viewer is subliminally persuaded to correlate nature to their product and consequentially recognizes their product as a natural thing to purchase and smoke. Even though labels on the package claim that the product is still as harmful as any other cigarette the symbols that are intended to grab the viewers attention are successful in doing so and, therefore, render the fine print irrelevant in the viewers subconscious.
Neurological Linguistic Programming is a very popular form of persuasion in advertising. Through its use of symbolism even the most observant audience member can be persuaded. The symbolisms simplicity allows the advertiser a means to familiarize the viewer with the product rather than force the viewer to leave the house and purchase the product immediately. It is a slow process but quite effective due to the way in which we process information. The common ideas that were depicted by the cigarette advertisements were serenity, elegance, and nature. Each of the latter ideas all have one commonality; they all well sought after. By depicting ideas that many viewers seek in a product they appeal to the audience and their needs and therefore, successfully plant an image of their product in the minds of the audience.
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